One team building your digital customer experiences. Accountable for the outcomes.
CX Strategy, UX Design, Engineering, Data, Martech, Personalisation and AI under one accountable team, building the Connected Experiences™ that win customers, hold margin and compound growth.
Customer Experiences delivered across enterprises and global brands
WHAT WE BELIEVE
Marketing is forgotten. A great experience never is. A bad one is never forgiven.
Customers won't remember what you said. They'll remember how you made them feel. They remember how every interaction felt: the first tap, the checkout that didn't get in the way, the support that arrived before they had to ask. Those moments define your brand. Everything else is just the promise.
Most enterprises deliver those moments through disconnected agencies, an agency for design, an integrator for build, separate teams for data, and martech, creating gaps in the experience that customers notice immediately.
ONE CX replaces fragmented agencies, traditional integrators, and siloed execution with one accountable team. Your customers get one connected, consistent experience across every touchpoint. You get one partner, one owner, accountable for measurable business outcomes.
ONE CX Ethos That Keeps Us Accountable
The same five principles govern every engagement we build, operate and own.
What Ambitious Leaders Refuse to Compromise On
ONE CX Is Built for leaders who know that growth, scale and customer experience are not trade-offs, they're all non-negotiable.
Growth must be predictable
Turn customer experience into predictable growth with clear ownership, governed execution and measurable commercial outcomes.
CX must show ROI
Move from CX investment to business return. One accountable operating model, measured on revenue, retention and efficiency, with impact in 90 days.
Experiences must scale without rework
Build experiences that scale without redesigns, replatforming or technical debt, with measurement and governance built in from day one.
Ownership must replace coordination
Replace fragmented teams with one accountable operating model across design, engineering, data and martech, so every decision moves in the same direction.
CX must be right from day one
Design, build and engineer experiences correctly the first time, so they scale without future rebuilds, governance gaps or costly fixes.
It All Started with One Question. Who Owns the Customer Experience?
Everything started with one question: Who owns the customer experience? Over the years, I saw Indian enterprises invest in websites, apps, commerce, customer platforms and digital journeys. The tools improved. The dashboards multiplied. But when the board asked, "What did we earn from these investments?" there was rarely a single owner with the answer. Enterprises don't need another agency. They need one team accountable for what their digital customer experience actually delivers. That's the gap I built ONE CX to close.
Built for Brands Where Customer Experience Decides the Outcome
Religare Broking
Experience Design. BFSI
Religare Broking
Experience Design. BFSI
ONE CX rebuilt Religare's stock-broking app from the ground up, full account opening in 4 minutes, onboarding through trading and lifecycle on one design system that carries every phase forward without re-architecture.
Airtel
Telecommunications. Multiple Projects
Airtel
Telecommunications. Multiple Projects
ONE CX continue to deliver enterprise-scale platforms and AI programmes for Airtel through a dedicated team.
SUD Life Insurance
BFSI. End to End CX
SUD Life Insurance
BFSI. End to End CX
Customer-experience custodian for over 2.5 years: Website, CRM, marketing automation, SEO, personalisation and analytics run as one governed system that grew direct-channel revenue by double digits.
Ampere (Greaves Electric Mobility)
Automotive. End to End CX
Ampere (Greaves Electric Mobility)
Automotive. End to End CX
For over four years, ONE CX operated the connected CX framework for one of India's fastest-scaling EV brands: Website, SEO, CRM, performance engineering and WhatsApp-led journeys that turned enquiries into test drive demand.
rStorefront
Retail. Product Engineering
rStorefront
Retail. Product Engineering
ONE CX built and runs the hyperlocal commerce platform behind 5,300+ retail storefronts, with AI-driven reviews, sentiment and search engineered in, not bolted on.
Carrier Midea (CMI)
Home Appliances · Martech
Carrier Midea (CMI)
Home Appliances · Martech
ONE CX turned fragmented AC service into one orchestrated booking journey, discovery to technician assignment, wired live to service-centre systems and built to earn the repeat booking.
Ministry of Manpower, Singapore
Government. Experience Design
Ministry of Manpower, Singapore
Government. Experience Design
ONE CX team rebuilt the Ministry of Manpower, Singapore design system: Ine accessible, government-grade foundation that keeps every citizen service consistent as it scales.
IKJ Rolls
Manufacturing · CRM · Business Analytics
IKJ Rolls
Manufacturing · CRM · Business Analytics
ONE CX built and runs the CRM and Business Analytics, that gives sales one connected view of every lead, customer, and pricing strategies based on the inventory in the workshop.
Himalaya
Pharma · Website Development
Himalaya
Pharma · Website Development
ONE CX builds and runs product websites for Himalaya across markets, including Himalaya China: One brand system holding steady as catalogues and geographies grow.
What enterprise leaders say about ONE CX
TRUST & GOVERNANCE
Built for Enterprise Scrutiny
01.DPDP-defensible delivery
Consent, purpose limitation, residency and security engineered into the build, never retrofitted, never left for an audit to find.
02.You own the IP
Code, data, platforms and documentation transfer to you, contractually. No lock-in. No ransom at renewal.
03.On-premises capable
Where governance demands it, we deploy and operate inside your infrastructure, your VPC, your data centre, your rules.
04.India, APAC and the Middle East
Headquartered in Gurugram, with offices in Mumbai and Chandigarh, delivering across India, APAC and the Middle East.
ECOSYSTEM & PARTNERS
Digital CX Platforms and Partners
Composable by design. We work inside your existing platforms, and where we hold formal partnerships and certifications, we say so.
AI & Intelligence
Martech & Engagement
Experimentation & Personalisation
Content & Commerce
Search
Data & Pipelines
CRM & Revenue
Analytics & Measurement
Cloud & Infrastructure
Observability & Monitoring
Platforms recommendations are driven by use case and not on partner preference.
Platforms recommendations are driven by use case and not on partner preference.
Platforms recommendations are driven by use case and not on partner preference.
Platforms recommendations are driven by use case and not on partner preference.
Platforms recommendations are driven by use case and not on partner preference.
Our team by the numbers
What Enterprise Leaders ask about ONE CX
What does ONE CX do?
ONE CX is a Digtial customer experience company that replaces fragmented agencies, design studios and system integrators with one accountable operating model. By unifying CX strategy, experience design, digital engineering, data engineering, martech, personalisation and AI into one accountable team. We build, operate and own customer experiences end to end for enterprises in India and worldwide. We are measured on revenue, retention and cost, not just on outputs.
How is ONE CX different from a UX agency or design studio?
A UX agency or design studio bills for hours and deliverables, not outcomes. Accountability ends at the handover, the file gets translated, compromised and shipped by people who were never in the room, and nobody owns the number. At ONE CX, design is one discipline inside the team that engineers, instruments and operates what it designs, held to conversion, retention and revenue. A living system, not a deliverable.
How is ONE CX different from system integrator?
Integrators build to specification and exit; the experience becomes your problem on day one of hypercare. ONE CX stays: we operate what we build, carry the numbers with you, and hand over clean, documented systems you own outright.
Who does ONE CX work with?
CEOs, CMOs, CPOs and CTOs at Indian enterprises and global brands where customer experience decides the outcome, across BFSI, automotive, retail, consumer platforms and government. We are not the right partner if you want the lowest-cost pair of hands for a fixed scope; we take on work we can be accountable for.
How does an engagement with ONE CX start?
Most engagements start with a CX maturity audit, a focused assessment of where your customer experience loses revenue and which capability moves the number first. From there we scope to a business metric, stand up a connected pod, and target first measurable impact inside 90 days.
Who owns the code, the data, and the IP?
You do. Every system ONE CX builds is delivered with full source, documentation and infrastructure ownership, and every data flow is DPDP-aligned by design: consent logging, residency and audit trails engineered in from the start.
A thirty-minute conversation about where your customer experience leaks revenue, and which capabilities would move the number first.