The Problem Isn't Your Tools. It's What and How They're Tracking
Every team has GA4, Mixpanel, Adobe or Amplitude. Yet nobody trusts the numbers. Events are missing or wrongly tagged, conversions fire twice, UTMs break, and the app and website disagree about the same customer. Marketing can't say what it returned. Product can't trust the funnel. And every review ends with, "Let me get back to you on that."
The answer isn't another tool. It's fixing measurement at the source.C lean event tracking, a governed data layer and consistent data across every touchpoint. Then ONE CX™ connects it all to revenue and retention.
OUR CAPABILITIES
Analytics Measured Against Outcomes You Can Prove
Tracked completely, governed properly and attributed to revenue, so every team can trust the same numbers.
rStorefront, a hyperlocal retail platform
We instrumented product funnels, store performance and retailer behaviour on rStorefront's real-time event backbone, store by store, in a 13-million-retailer market. The product team could see exactly where retailers activated, engaged and dropped.
SUD Life Insurance
We rebuilt marketing analytics from the ground up. One data-layer schema and server-side GA4 across website, intranet and portal, with attribution wired to revenue events. Marketing and leadership finally worked from one trusted view of what drove sales.
Government of Assam, a state government
Eight departments, every team on its own siloed tracker. With the World Bank, we built one centralised real-time monitoring system, live dashboards from on-ground workers to senior bureaucrats, so the whole programme could be discovered, budgeted and acted on from one view.
OUR CAPABILITIES
Analytics Measured Against Outcomes You Can Prove
Tracked completely, governed properly and attributed to revenue, so every team can trust the same numbers.
Product Analytics
See why customers activate, stay or drop, with Mixpanel and Amplitude instrumented around the funnels that matter.
rStorefront, a hyperlocal retail platform
We instrumented product funnels, store performance and retailer behaviour on rStorefront's real-time event backbone, store by store, in a 13-million-retailer market. The product team could see exactly where retailers activated, engaged and dropped.
Marketing & Web Analytics
Know which campaigns actually work, with GA4 and Adobe configured correctly, every source, journey and conversion tracked across web and app.
SUD Life Insurance
We rebuilt marketing analytics from the ground up. One data-layer schema and server-side GA4 across website, intranet and portal, with attribution wired to revenue events. Marketing and leadership finally worked from one trusted view of what drove sales.
Dashboards & Reporting
One trusted view of performance. Live dashboards that connect every metric to revenue, retention and growth.
Government of Assam, a state government
Eight departments, every team on its own siloed tracker. With the World Bank, we built one centralised real-time monitoring system, live dashboards from on-ground workers to senior bureaucrats, so the whole programme could be discovered, budgeted and acted on from one view.
Analytics Measured Against Outcomes You Can Prove
Tracked completely, governed properly and attributed to revenue, so every team can trust the same numbers.
OUR CAPABILITIES
Product Analytics
See why customers activate, stay or drop, with Mixpanel and Amplitude instrumented around the funnels that matter.
Marketing & Web Analytics
Know which campaigns actually work, with GA4 and Adobe configured correctly, every source, journey and conversion tracked across web and app.
Dashboards & Reporting
One trusted view of performance. Live dashboards that connect every metric to revenue, retention and growth.
Government of Assam, a state government
Eight departments, every team on its own siloed tracker. With the World Bank, we built one centralised real-time monitoring system, live dashboards from on-ground workers to senior bureaucrats, so the whole programme could be discovered, budgeted and acted on from one view.
“The biggest measurement problem isn't the dashboard, it's the telemetry beneath it.
We've found that when the event model is consistent and the data layer is engineered properly, trust in the numbers follows naturally.”
- Sid Singh, Head of Data Analytics - ONE CX
Analytics Stack We Work On
Tool-agnostic by design. We implement, govern and operate the analytics stack you already use, across marketing, product, data and reporting.
Marketing & Web Analytics
Google Tag Manager (GTM)
Our pick for clean, governed tag and event management, so tracking changes don't need a developer every time.
Adobe Analytics
Segment
Rudderstack
Product Analytics
Mixpanel
Our pick for funnels, activation, retention and cohorts that help product teams understand what drives customer behaviour.
Amplitude
PostHog
Heap
Dashboards & Reporting (BI)
Tableau
Our pick for rich, exploratory analytics when analysts need to slice deep and visualise complex data freely.
Power BI
Google Looker Studio
Snowflake
Baseline Architecture
Measurement Plan
What to track and why, events, properties and KPIs mapped to the questions the business actually asks.
Complete Instrumentation
One Clean Data Layer
Governance & QA
Consent & DPDP
Attribution & Outcome Reporting
Why India's CMOs, CPOs and CDOs Trust ONE CX to Run Their Analytics
01
Numbers That Are Right Before Anyone Reads Them
You get data you can act on, not a prettier report built on broken tracking. We fix measurement at the source, events, data layers and taxonomy, so the numbers hold up before they reach you.
Numbers That Are Right Before Anyone Reads Them
You get data you can act on, not a prettier report built on broken tracking. We fix measurement at the source, events, data layers and taxonomy, so the numbers hold up before they reach you.
02
Web and Product, One Clean Setup
GA4 and Adobe for marketing. Mixpanel and Amplitude for product. All instrumented on one governed data layer, so the CMO and CPO finally see the same customer, not two disconnected versions of reality.
Web and Product, One Clean Setup
GA4 and Adobe for marketing. Mixpanel and Amplitude for product. All instrumented on one governed data layer, so the CMO and CPO finally see the same customer, not two disconnected versions of reality.
03
Proven at Scale, From Startups to Governments
We've built analytics into SUD Life's growth engine and delivered large-scale programme monitoring for the Government of Assam, the same measurement rigour, whatever the scale.
Proven at Scale, From Startups to Governments
We've built analytics into SUD Life's growth engine and delivered large-scale programme monitoring for the Government of Assam, the same measurement rigour, whatever the scale.
04
Your Data, Your Stack, Your Ownership
Everything runs on the tools you already license, documented and handed over. Your team owns the setup, the data and the dashboards. No black box. No lock-in.
Your Data, Your Stack, Your Ownership
Everything runs on the tools you already license, documented and handed over. Your team owns the setup, the data and the dashboards. No black box. No lock-in.
FAQs
What does ONE CX actually do in an analytics engagement?
We set up your analytics end to end, a measurement plan, complete event tracking across web and app (GA4, Adobe, Mixpanel, Amplitude), one clean data layer, governance and QA so the numbers stay trustworthy, and reporting that ties tracking to revenue, funnels and retention. Set up right, then run.
Our GA4 is already set up. Why redo it?
Most GA4 setups look fine until someone asks a revenue question. Events fire twice, conversions are misdefined, half your 'direct' traffic is really untagged campaigns. We audit what's firing, fix the instrumentation at source, and rebuild trust in the numbers, usually without changing the tool.
Can you work with the analytics tools we already use?
Yes. We are tool-agnostic by design. If GA4, Adobe, Mixpanel, Amplitude, Segment, RudderStack or your existing BI stack is doing the job, we work with it. We only recommend changing tools when the current stack genuinely limits what you need to measure or achieve.
Do you do product analytics too, or just marketing?
Both. GA4 and Adobe for marketing and web, Mixpanel and Amplitude for product funnels and retention. The point is to instrument them on one data layer, so the CMO's campaign numbers and the CPO's funnel numbers describe the same user, not two disconnected stories.
How do you connect analytics to revenue and retention?
We map events, journeys, campaigns and customer outcomes to the business metrics that matter ,conversion, revenue, retention and customer value. Where the data supports it, we build attribution and outcome reporting that shows which channels, journeys and behaviours are contributing to those results.
How is this different from your data engineering work?
Data engineering builds the pipelines and warehouse that move and store data. Analytics implementation sets up the tracking that generates it, events, tags, SDKs, the data layer, and ties it to outcomes. They build the plumbing; we install the meters. On bigger engagements we do both.
How do you handle DPDP and consent in tracking?
Consent-mode and purpose-bound tracking are built in from the start, not bolted on. We capture only consented, purpose-bound data with the audit trail to prove it, so your measurement stays defensible as DPDP enforcement tightens toward 2027, without going dark on the data you're allowed to use.
Who owns the setup, data and dashboard?
You do. Everything runs on the tools you already license, fully documented and handed over, your team owns the tracking plan, the data layer, the events and the dashboards. We set it up and run it with you, never as a black box you can't see into or leave.
What happens after implementation? Do you operate the analytics stack?
Yes. Implementation is only the beginning. We can continue to govern and operate the measurement layer, monitoring data quality, managing tracking changes, maintaining dashboards, validating new releases and keeping the measurement framework aligned with business priorities.
Isn't this the same as ROI attribution?
Attribution is part of it, the part that ties spend and events back to revenue, but it only works if the measurement underneath is clean. We fix tracking at the source first (events, data layer, governance), then attribute, multi-touch, not last-click. Attribution on broken measurement just produces confident wrong answers
Stop Guessing. Start Trusting Your Numbers. Complete data analytics, measured and attributed to revenue, so every number holds up when leadership asks.